How General Motors And IBM Watson Will Personalize The Driving Experience - ARC

The utopia of driverless cars may still be out of reach, but General Motors wants to ensure that today's vehicles provide a unique or individual experience. The carmaker has partnered with IBM to develop what GM calls a "cognitive mobility platform" that will deliver personalized content while on the road. The partnership brings together GM's connected vehicle system OnStar with IBM's learning supercomputer Watson in the form of a platform called OnStar Go. According to a press release, OnStar Go is the auto industry's first such cognitive computing platform and will give drivers the opportunity to connect or interact with their favored brands while behind the wheel. Or to put it another way, the platform will make sure the driver makes the most of her or his time in the car.