Gartner Top 8 Supply Chain Technology Trends for 2018
Olay Skin Advisor is a mobile app that relies on machine-learning algorithms to analyze skin care needs. The app performs a facial analysis from a consumer's no-makeup selfie and recommends products based on personal data and best practices from skin care experts. The artificial intelligence (AI)-enabled app also collects buying behavior data directly from the consumer and uses that data to determine the demand for and recommend specific products. Supply chain leaders must assess their company's risk culture to determine their readiness to explore and adopt emerging offerings Similarly, FlavorPrint, an AI-based platform introduced by McCormick spinoff Vivanda, determines what is called a "flavor DNA" -- a digital taste identifier that matches consumers to food items. Through this direct customer engagement, FlavorPrint is sensing demand by better understanding customer preference.
May-11-2018, 14:21:50 GMT
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