Apple Finally Unveiled its Amazon Echo Rival

After months of speculation, Apple has finally unveiled its answer to the Amazon Echo: the Siri-powered HomePod. It will start shipping in December for $349 in white and space gray colors. The HomePod is powered by Apple's A8X processor, the same chip found in older iPhones. Apple is emphasizing the HomePod's audio capabilities as a key factor separating it from more affordable rivals like the Amazon Echo and Google Home. Similar to Sonos speakers, the HomePod can analyze the size of the room in which it's placed and adjust its output accordingly.