Adobe accelerates AI 'visual recommendations'

Next week, Adobe is rolling out'visual similarity recommendations' which offer AI-powered product suggestions based on what consumers are considering purchasing. And this on-the-fly use of visual interpretation and recommendation is just the start. Now that more people are shopping online during the pandemic, brands need to facilitate the myriad ways people hunt, browse and discover products. But it's not so easy to do that if a shopper doesn't quite know what she wants until she sees it. Enter AI and visual similarity.