AI and creatives' complicity in their own extinction - Creative Review

Part of the fun of judging the CR Annual (which will be published in our May issue) is in spotting this year's trends. In the graphic design categories this time around, we saw a huge amount of Memphis-inspired work, alongside lots of geometric sans type and the continuing influence of the work of Design Studio, particularly its colour palettes. In the face of the great automation debate (which we explore in depth here), creative people have taken refuge in a belief that machines could not possibly replicate what they do. But when you see so much work looking so similar, you do start to wonder. The ability of digital systems to observe how people are using them and, therefore, what they want from them, has so far been portrayed in positive terms.