How Artificial Intelligence is Forever Changing the Consumer Experience

We might not always be aware of it, but Artificial Intelligence is now an established component of our daily experience as consumers. Whether it's choosing a movie based on unique recommendations from Netflix, asking Alexa to share the local weather, or interacting with online customer support via bots, AI is behind the scenes delivering highly personalized, smart interactions. Retailers and brands, acutely aware of the unparallelled opportunity before them, are now fully embracing AI to create these same experiences. When a shopper visits an AI-powered ecommerce site, like one of the hundreds powered by Salesforce Einstein, the very fabric of the site is unique to them. From rich product imagery on the homepage to product assortments in search results, the future of AI brings personalized shopping experiences to a whole new level.