Content marketing platform adds deep data science to marketer's arsenal

A Toronto-based content marketing and live publishing SaaS platform is boosting its big data capabilities with the acquisition of a New York City-based influence analytics marketing platform. ScribbleLive announced its acquisition on Wednesday of Appinions Inc., developers of an influence analytics marketing platform that is built on natural language processing and social network analysis technology. The vendor says combining ScribbleLive's data centric content workflow and publishing platform with Appinions' deep data technology will create an even more powerful content marketing platform for data-driven marketers. Toronto-based web platform creators Scribble Technologies Inc. has acquired another well-known live publishing platform in CoveritLive from California-based Demand Media. "By enabling over 500 brands such as Red Bull, PwC and Oracle to serve up the right content at the right time in the right place online, ScribbleLive has been validated as the platform for planning, creating and distributing content," said Vince Mifsud, CEO of ScribbleLive, in a statement.