How small and midsize businesses can take advantage of text-to-image AI

Having the chance to try DALL-E 2, the new AI system from OpenAI that can create realistic images from natural language, was pretty extraordinary. There's no question the system is still in its infancy, but it's clear the technology is moving quickly and we're already starting to see improved text-to-image models. Google Brain's Imagen, which can generate photorealistic images of a scene given a textual description and Meta's Make-A–Scene, which allows users to draw a freeform digital sketch to accompany a text prompt, are both promising examples. There are a number of ways small and midsize businesses can take advantage of text-to-image technology today. On average, it's recommended that small businesses spend 7–8% of their gross revenue on marketing.