Don't Let Your Brand Identity 'Bleed Out' On Third-Party AI Platforms

Imagine it's the early 1990s and you've heard about a new platform called "the internet." You realize its potential for customer communication, so you want to build a web presence. You want to create a site that reflects your brand standards and communicates with customers in your brand's voice. That's exactly what some brands are doing today with AI assistants. Sales of voice-driven AI assistants like Amazon's Echo and Google Home are booming, and it's increasingly common for consumers to ask Alexa or Google about products or services they're interested in instead of entering keywords into a search engine.