Infographic: Boost ROI by Leveraging the Data in Content

Savvy organizations use the game-changing combination of content and process coupled with cloud AI services to optimize operations and inform strategic decisions. Read on to discover how you can deliver breakthrough user experiences by intelligently mining--and acting on--the data in your content. You can download the entire infographic here or visit the IT Strategist's Guide to Transforming ECM for more advice on effectively mining your content for data. Unstructured content refers to what's produced at your organization every day: presentations, contracts, project plans, spreadsheets, drawings, emails, videos, and more. It's the counterpoint to structured content, which consists of data found in ERP, CRM, line-of-business applications, and other core systems.