5 Reasons Why Your E-Commerce Brand Needs to Use AI Digital Current

E-commerce remains a highly competitive field, but don't fret, you can make it big amongst the giants thanks to artificial intelligence and machine-learning tools. Artificial intelligence and machine learning have far surpassed the "eye roll" reaction they once sparked… They have become essential tools for many large e-commerce brands to operate at such scale -- and both, while also becoming more advanced, are increasing in prominence with each year that goes by (in a multitude of sectors). The marketing revolution is here, and CMOs can't escape it. From operational optimization to marketing, personalization and enhanced search…right through to automated inventory planning and dynamic pricing -- AI is shaping the future of shopping, at pace. Is your e-commerce brand ahead of the curve, or rapidly falling behind the times?