How AWS is using AI to lure enterprise to the cloud

In surpassing 30,000 attendees - up from 19,000 the year previous - AWS re:Invent 2016 continues to capture the imagination of the partner, customer and developer communities. Yet despite the bumper crowds, it was intelligence exhibited by machines that stole the show in Las Vegas. Artificial intelligence to be precise, heralded as the next great disrupter in cloud, and the weapon of choice for vendors fighting for increased market share. While nothing is certain in life but death and taxes - well, perhaps for some - when it comes to public cloud, the dominance of Amazon Web Services is both predictable and undeniable. Yet the battle for control of the skies has been raised a notch further with the tech giant enhancing its services across its broad portfolio, with its new cloud-native database offerings designed to lure large enterprise accounts.