The AI fight is escalating: This is the IT giants' next move

Artificial intelligence is where the competition is in IT, with Microsoft and Google both parading powerful, always-available AI tools for the enterprise at their respective developer conferences, Build and I/O, in May. It's not just about work: AI software can now play chess, go, and some retro video games better than any human -- and even drive a car better than many of us. These superhuman performances, albeit in narrow fields, are all possible thanks to the application of decades of AI research -- research that is increasingly, as at Build and I/O, making it out of the lab and into the real world. Alexa and Samsung Electronics' Bixby may offer less-than-superhuman performance, but they also require vastly less power than a supercomputer to run. Businesses can dabble on the edges of these, for example developing Alexa "skills" that allow Amazon Echo owners to interact with a company without having to dial its call center, or jump right in, using the various cloud-based speech recognition and text-to-speech "-as-a-service" offerings to develop full-fledged automated call centers of their own.