How A.I. can improve the search bar

With changes in ecommerce taking place at a faster rate than ever before, two major shifts in consumer behavior have impacted retailers in a way that they cannot ignore. The first is the increasing importance placed on consumer reviews. This trend has grown in significance, with one survey stating that 88 percent of consumers trust online reviews as much as a personal recommendation. Google itself is paying more attention to reviews, with industry analysts noting that consumer opinions are impacting page ranking more than ever before. The second shift is around retailers who are using semantic search technology to power their search bar.