This company combines AI and VR to help retailers improve store layouts

Across the globe, in millions of storefronts, employees build displays and arrange products in a bid to get customers to buy things they hadn't planned on. It's called a store plan, and thanks to the marriage of AI data analysis and virtual reality the concept is much smarter than it's ever been. These plans are traditionally conceived in warehouses, giant physical spaces mocked up to resemble the interior of a store. This seems like a huge waste, now that technology is making it more feasible to create a virtual environment to tinker in. InContext Solutions has a better idea: get rid of the building, recreate the storefront in VR, and put AI on the shelves to aid in the creation of smarter store layouts.