Three Data Trends that will define 2017

Wearables are ubiquitous; everyone worth their salt is jumping on the Internet of Things (IoT) bandwagon; and Augmented Reality (AR) is here to stay. These are the current favorite trends in the industry; and based on what we've seen in the recent years, we think it'll be mostly how businesses apply these trends that will drive the growth of these technologies, not the end users. And here is why - the data generated by these three technologies is incredibly voluminous, we all know that. It might not be of much use to an individual user, but in large volumes can be incredibly useful to businesses. If we can handle its relentless onslaught, this data can especially provide us deep real-time analytical insights that can help brands understand their consumers far better and make data-driven decisions. Data-converging platforms that will converge the influx of all connected data will rise in 2017, fuelled by the demand to tame this massive data.