AI in e-commerce makes vendors more responsive to customers

Regardless of how technology is changing the way commerce is done, at its core, commerce is still about buying and selling goods. However, when there are too many choices or the products or services are complicated, buyers may need help with the purchase process. That's where AI in e-commerce comes in. Retailers are increasingly looking to automated conversational chatbots and messaging technology to help with these needs. Known as conversational commerce, the use of natural language technology, which supports back-and-forth interaction with an intelligent bot in voice or text, has gained widespread acceptance among retailers and consumers alike.