NowDiscover launches AI-powered content curation for retailers

NowDiscover, a unique content recommendation engine built to bridge the gap between video content and e-commerce/retail, has formally launched. Following months of successful customer trials of the platform, which tailors video content into product websites to increase sales, is now full accessible to businesses worldwide in Beta. NowDiscover parses product data from any online store before scouring YouTube for videos that are likely to help consumers reach their purchasing decision and automatically integrates these videos directly into e-merchant's site. The platform has proven to boost sales and saves both e-merchants and consumers time by delivering informative tutorials, branded, unboxing and review videos via a proprietary player at the crucial moment in the shopping journey. Commenting on the launch, co-founder Vishal Kawatra said: "NowDiscover bridges the gap between content and ecommerce, giving the shopper the video experience they want. The increased amount of video content across online platforms has left consumers wanting richer more immersive experiences before they buy. NowDiscover satiates consumer desire for authentic as well as branded product videos to inform purchase decisions."