Is Roku Ready To Enter The Smart-Speaker Market?

Roku's (NASDAQ:ROKU) pivot from streaming-device maker to advertising platform provider may have people forgetting that it is still the leading hardware company in the space and that it has no intention of abandoning the business. This article originally appeared in the Motley Fool. New data from research firm Parks Associates shows Roku still commands an industry leading 37 percent of the streaming-device market. Meanwhile, Amazon.com has padded its lead over a fading Google, with 28 percent of consumers using a Fire TV device compared to 14 percent who use a Chromecast. Apple has now moved into third place with a 15 percent share for its Apple TV box.