Intel mixes drones with AI to transform Ferrari's racing experience

You're sitting in the bleachers and the roar of powerful engines starts rising in the distance; seconds later the pack of Ferrari race cars speed past and you crane your neck around trying to see what position your favourite driver is in. That's the typical experience of car racing fans today, but if a partnership between Intel Corp. and Ferrari Motor Sports is a success, it might be much different tomorrow. A new system that involves artificial intelligence and a fleet of drones shooting video was showcased by Intel at CES 2018 booth this year. Not only could it change the fan experience for auto racing, it's also providing Ferrari drivers more insight into their performance. Intel CEO announced the three-year partnership on stage during his keynote.