IBM Watson Speech to Text turns phone calls into invaluable marketing data - IBM Watson

Today's consumers seek brands that create seamless experiences that feel less automated and more human, less generic and more personal, and less about the brand and more about them. With IBM Watson, Invoca is helping marketers across industries live up to and exceed these consumer expectations. By transforming phone conversations into a source of actionable data, Invoca is using IBM Watson to provide marketers the insights they need to deliver more personalized customer experiences. According to an IBM survey of over 700 CMOs, one of the top four priorities this year is to "inject data-driven insights into every marketing decision." When effectively applied to the customer experience, data has the potential to improve the customer experience, and this applies well beyond workflow automation and customer service bots – it applies to every single customer interaction.