How Data Analytics Impacts Small Businesses in 2019

With many companies ramping up their digital transformation initiatives, there's been a massive surge in the implementation of data analytics. With many companies ramping up their digital transformation initiatives, there's been a massive surge in the implementation of data analytics. Big data adoption increased from a mere 17% in 2015 to 59% in 2018 – a 42% increase in just three short years. Data analytics has a nearly infinite number of uses and can help small businesses become smarter, more productive and more efficient. And when used correctly, it can create a noticeable competitive advantage, while boosting both conversions and revenue.