EA At E3 2017: AI, Machine Learning Research Division Launches

Companies and developers focused this week on showcasing their latest games and hardware for the upcoming year at E3 2017. However, developer Electronic Arts wants to use artificial intelligence and machine learning to plan out its longer-term future. At a press event Saturday, EA unveiled an internal group dubbed SEED, which is short for its Search For Extraordinary Experiences Division. While details on the new division's goals were initially scant, EA CEO Andrew Wilson highlighted the company's ambitious goals for the group in an interview with Glixel. Read: Apple Siri 2.0 Might Have Machine Learning, Improved AI, Facial Recognition And More Wilson said EA's recent push to make its Frostbite engine the core of its major franchises allowed the studio to start thinking more broadly about what it can do technologically with games.