RBC Expects Apple's Siri To Be A WWDC Focus - Apple Inc. (NASDAQ:AAPL)

Apple Inc. (NASDAQ: AAPL) is hosting its annual Worldwide Developer Conference (WWDC) on June 13-17 in San Francisco, and RBC expects Siri to hog the limelight this year, along with extensive OS upgrades and potential macbook pro refresh. Siri SDK & More: "Expect AAPL to showcase Siri SDK for 3rdparty developers to expand use cases for Siri and lay groundwork for a wifi-enabled personal assistant (Like Amazon Echo)." "We expect a more robust integration of various OS's across AAPL's ecosystem, with Siri taking the center stage in terms of integration," Amit Daryanani wrote in a note. For example, MacOS is expected to get Siri integration to further drive usage of Apple's voice assistant. Daryanani expects some discussion on integrating VocaIIQ (Apple's acquisition in late 2015) and laying the groundwork to launch a more comprehensive artificial intelligence-powered personal assistant device.