Education And Artificial Intelligence to Drive The Future Of Video Marketing

With predictions that video will account for 80% of all internet traffic by 2019, it is not surprising that marketers are moving away from traditional display ads and investing in a stronger video offering that offers much more engaging and captivating experiences for brands. But how can marketers ensure such investment is directed in a way that enables them to prepare to profit from this growth? In such a crowded market, content developers will have to work hard to stand out from the crowd, delivering engaging and creative content as audiences' expectations become even more sophisticated. Audience apathy is an ongoing concern, with Havas' '2017 Meaningful Brands' study showing that 60% of consumers see content created by brands as clutter that has little impact on their lives. This means that the industry needs to adapt to understand the importance of optimizing ad placements and maximizing the relevancy of the message to the viewer.