All Businesses Are Data Businesses

Have you seen the Audi commercial with the autonomous mail delivery drones stalking the employees leaving their office? It's a bit of a stretch, but the commercial is pretty funny and a good example of the technological advances that are on the horizon. To manage a fleet of autonomous mail delivery drones an enormous amount of telemetry, geolocation, artificial intelligence (AI) algorithms, and flight coordination data would be required. This post describes our perspective that all businesses are data-businesses, even the ones that aren't. I will illustrate examples of available data to businesses, and I'll give a story of a seemingly simple business that is a data business but doesn't realize it.