How NewgenOne wrings value out of business data

Zeus Kerravala is founder and principal analyst with ZK Research. He spent 10 years at Yankee Group and prior to that held a number of corporate IT positions. All organizations want to provide the best customer experience, yet many don't know where to begin. It all starts with content, which drives every customer engagement. No matter the industry, customers and employees are increasingly demanding a personalized experience across different digital channels and devices.