IoT Digital Transformation for the Connected Consumer

There's no doubt about it: Technology has become an indispensable tool for driving consumer (aka customer -- will be using the two interchangeably) engagement. For many companies, effective digital solutions are the foundation on which positive Business-to-Customer (B2C) relationships are built. Digital Technology is allowing businesses to create personalized, user-friendly journeys for a wide range of consumers. But just how much has customer engagement evolved due to tech, and how is the Internet of Things impacting the new generation of digitally transformed engagement solutions? According to a recent survey by 451 Alliance, IoT can be leveraged to enhance customer targeting, increase sales and act as a key catalyst for a new generation of digital engagement.