Sentiment Analysis at Socialbakers

One of the problems our Innovations team is working on at Socialbakers is sentiment analysis. Sentiment analysis is an automated process of recognition of how an audience feels towards any given subject from written or spoken language. It is one of the most common classification tools exploiting artificial intelligence. Sentiment analysis algorithm analyzes given text and predicts whether the underlying sentiment is positive, neutral or negative. Socialbakers is a global AI-powered social media marketing company and there are many use cases for sentiment analysis in our marketing software-as-a-service platform, called the Socialbakers Suite.