Salesforce DMP Arrives to Transform the Flywheel of Marketing Technologies

Salesforce announced the acquisition of Krux in November 2016. The announcement was made at the recently concluded Data Matters event at The Venetian, Las Vegas. Salesforce DMP made its presence felt at one of the most sought-after Martech events for the community of brand marketers, publishers, agencies, partners, and employees. Salesforce Data Management Platform powered by Krux. As per the blog by Krux Co-founder and CEO Tom Chavez that appeared on Salesforce, Salesforce DMP is built for the community of Data Trailblazers.