Disruption Demands We Look at Content Through a New Lens

Economist John Kenneth Galbraith once said, "Faced with the choice between changing one's mind and proving that there is no need to do so, almost everyone gets busy on the proof." Another famous man (though not so much as an economist), George Carlin said, "I put a dollar in a change machine. In periods of disruptive change -- and we're smack at the beginning of one right now, driven by dramatic improvements in machine learning and artificial intelligence --one of the hardest tasks to accomplish is to move past the lip service to the disruption that's taking place, to actually change the way you look at the world. Within the content space, many of us are getting pretty good at talking about disruption. But at its core, our change in vocabulary from "enterprise content management" to "content services" is just that: giving lip service to change.