Lessons from marketers' experience with generative AI - Digiday

In the end, Tigren passed on the integration. Opportunities and challenges are often one and the same. So it is at the moment for marketers like Dao trying to figure out AI which, in fairness, they've been trying to do for a while. AI is anything but a fad for marketers -- it's embedded across the gamut of the discipline, from determining the ads people see on social media to sorting customer data. But generative AI is much newer.