Google Analytics 4 Unifies App and Web Analytics, Adds AI and Marketing Enhancements

When any web or digital professional thinks "analytics," the first name that comes to mind is Google. And for good reason: the Google Analytics platform is the most widely used on the planet. Every day, millions of individuals and organizations rely on Google's insights as their "source of truth," helping them to better understand their customers and improve their digital experience. Google Analytics 4 was just released, and everyone from developers to digital marketers have been eagerly anticipating this update. The good news: it doesn't disappoint.