5 Ways Artificial Intelligence Is Shaping the Future of Ecommerce

We live in a world where consumer attention span is getting shorter and shorter: 40 percent of people abandon a website that takes more than three seconds to load, and the average shopping cart is abandoned more than 68 percent of the time. Software platforms that drive ecommerce websites are creating visual search capabilities which allow consumers to upload an image and find similar/complementary products. The offline to online experience requires minimal steps to shop and purchase, providing a sense of autonomy to the consumer. Brands are creating more interactive shopping experiences to provide product recommendations based on natural conversation and cognitive data derived from AI.