3 signs of an AI or machine learning snow job

Suddenly, it seems, every application and cloud service has been fortified with machine learning or artificial intelligence. They now can do magic. Much of the marketing around machine learning and AI is misleading, making promises that aren't realistic--and often using the terms when they don't apply. In other words, there's a lot of BS being peddled. Artificial intelligence is a wide range of cognitive technologies to enable ad hoc or situational reasoning, planning, learning, communication, perception, and the ability manipulate objects to an intended purpose.