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Behind the scenes, AI engines in the form of smart algorithms "work" on stock exchanges, offer up suggestions for books and films on Amazon and Netflix and even write the odd article. But AI does not have the greatest public image - often due to sci-fi films that display dystopian visions of robots taking over the world. Hal is perhaps the most famous AI turned bad. Created by Arthur C Clarke for the book and film 2001: A Space Odyssey, Hal stands for Heuristically Programmed Algorithmic Computer. A recent survey of business and technology professionals and found that 58% of them are researching AI, but only 12% are using AI systems.