Oracle ignites machine learning - Enterprise Times

One of the key messages from Oracle Openworld this week is that Oracle has spent millions of its R&D budget developing its capability within Artificial Intelligence. This is not the AI of science fiction or even cognitive computing. Perhaps that was wise after the Robert Schank blog critiscised IBM for its use of the wording and its marketing claims. Oracle is wisely leveraging the phrase machine learning. As Larry Ellison, Founder and CTO explained in his keynote, machine learning is the: "first branch of AI that really, really works. He went on to give several examples of this. Autonomous vehicles where computers will soon drive cars more safely than humans. Facial recognition machine learning helps computers recognise individuals far better than humans can. Using the phrase machine learning is a key change of focus. However, Oracle is still using the phrase AI across some of its offerings. Despite this it is telling customers that this is a very focused offeringT. Oracle has also embedded machine learning into its SaaS products as well. This new functionality is called Oracle Adaptive Intelligent Apps. The most important of these for customers is the work that Oracle has done around AI. They have added AI apps across each of their cloud SaaS solutions. This includes CX cloud suite where it will deliver smart offers and propose actions. For ERP it can offer optimised support terms for SCM optimised demand and for HCM best fit candidates. Miranda explained how Oracle is developing algorithms to help customers increase automation within their business. Ultimately, he said "It will apply to everything". Miranda commented:"The new Adaptive Intelligent Apps enable business users from across the organizations to quickly and easily take advantage of the latest advancements in artificial intelligence.