Why SEO & Machine Learning Are Joining Forces

The global datasphere will grow from 33 zettabytes (each equal to a trillion gigabytes) in 2018 to 175 ZB by 2025. In marketing, our role as the stewards of much of this data is growing, as well. As of last year, more data is being stored in the enterprise core than in all the world's existing endpoints, according to a report by IDC. The great challenge for marketers and SEO professionals is activating and using that data. In 2025, each connected person will have at least one data interaction every 18 seconds and nearly 30% of the world's data will need real-time processing.