Managing AI-Powered Products

There has been a lot of talk in the recent years about the use of AI capabilities or machine-learned solutions to improve digital products or services and user experience. If we can cut through the hype and have the necessary building blocks in place as covered in Four Hurdles To Creating Value From Data, there is legitimate value to be had from the use of data and AI to make better products in many verticals. For tech companies that are founded on strong engineering practices and find themselves knee deep in data such as Uber, Twitter and Tesla, the use of AI techniques to extract value is likely to be already part of their culture. As for others facing a different set of circumstances and yet, still see the need to adopt data and AI to remain competitive, these companies may not know where to start or underestimate the changes that are involved. The previous CEO of GE, Jeff Immelt shared from his experience during the digitization of the industrial world, that the transformation involved more than just software and technology people.