Google tells 1.1million children that Santa doesn't exist

Do you remember the moment you found out the truth about Santa? Analysis of Google search data surrounding Santa found that on average, 1,116,500 children ask Google "Is Santa Real" each year. And when exploring the answer provided by the world's leading search engine, Google displays an article with an opening sentence saying "as adults we know Santa Claus isn't real". The article written by online publisher Quartz, aims to give advice to parents regarding what to say when your child asks "Is Santa Real?" but doesn't realise that the opening sentence of their article is the first to be seen by over a million children worldwide, shattering their beliefs instantly. Speaking to experts in Google search results, Stephen Kenwright, Technical Search Engine Optimisation director at Rise at Seven, said that "Google is ranking this article on Quartz as the no.1 result based on the authority of the domain and reliability of the content. "Google's algorithms choose the answer which bests answers the question searched, taking safety into consideration all whilst being factually accurate.