Is Brewery Analytics Big Beer's Secret Weapon Against Craft Beer?

It's certainly not under wraps that the craft beer industry is booming. In 1979, there were fewer than 50 craft breweries in the country. Today, over 6,300 craft breweries, brewpubs, and microbreweries exist. It's therefore of little surprise that the larger beer-makers are exploring new ways to compete with these craft beer industry trends. Artificial intelligence and predictive analytics are impacting all businesses today, and breweries are no different. The use of brewery analytics is emerging, and naturally, brewers with the largest amount of data have an advantage.