Want More Accurate Polls? Maybe Ask Twitter

In a Public Policy Polling survey, quite a few Texans say they'll vote for Harambe for president in November. If you haven't looked at the Internet in a while, Harambe was a gorilla fatally shot by a zookeeper after a toddler fell into his pen, but he's more than that. He's a meme, and his candidacy in Texas represents the voice of the Internet insinuating its way into polling. Traditional polling methods aren't working the way they used to. Upstart analytics firms like Civis and conventional pollsters like PPP, Ipsos, and Pew Research Institute have all been hunting for new, more data-centric ways to uncover the will of the whole public, rather than just the tiny slice willing to answer a random call on their landline.