Machine Learning for Snapchat Ad Ranking « Machine Learning Times

Originally published in Snapchat Engineering, July 11, 2022. Snapchat ad ranking aims to serve the right ad to the right user at the right time. These are selected from millions of ads in our inventory at any time. We do so with a strong emphasis on maintaining an excellent user experience and upholding Snap's strong privacy principles and security standards, including honoring user privacy choices. Serving the right ad, in turn, generates value for our community of advertisers and Snapchatters.