4 ways to use machine learning to improve customer experience

Bill Delrieu: In traditional analytics, you have a theory and you go through all your data and workloads to either validate that theory or completely disprove it. Then you come up with an insight and repeat that process over and over again. In the augmented or predictive analytics model, machine learning tools can provide insights without your having to repeat that process over and over again. These insights can be really useful in helping you understand what customers are doing and how to best serve up experiences to them. An example is the Google Analytics Intelligence feature that automatically generates insights.