IBM's Watson AI enters the world of native advertising with ADYOULIKE – Marketing Communication News

IBM's ground-breaking Watson artificial intelligence software is now, for the very first time, being used to create better semantic targeting for native advertising. A demo is available here: http://preview-25.ayl.io/ As part of the platform, Watson scans all the publisher pages in ADYOULIKE's global network of premium publishers and analyses them in the same way as a human mind would: looking contextually for topics, sentiment and semantics rather than just scanning for simple keywords. This allows the platform to deliver native content in-feed in the most relevant and targeted way possible. Watson looks at where, why and how the existing editorial content on each site is'talking about' subjects and ensures advertisers are dynamically delivering the best native content to fit.