3 Predictions About the Future of SEO - KickStart Search

Without fail, every few months there is yet another breathlessly published blog post or article proclaiming that "SEO is Dead!" Typically this dire proclamation regarding the future of SEO is accompanied by some variation of the following: In reality, SEO will never die. At least not as long as there are search engines. While Google certainly has diminished the amount of real estate for the average search query in the "traditional" organic search result, "natural" search results are critically important for search engines. If, as some have speculated, Google went to a "paid" results-only model, over time I suspect that the average web user would lose trust in the quality of their search results. However, there are by contrast many exciting developments in the field or search that will likely have a huge impact on SEO in the coming years.