Struggle analytics: Machine learning just made online struggles predictable - IBM THINK Marketing

Thank you for subscribing to the monthly THINK Marketing newsletter. Surely, both are struggles, but at least the alarm clock is anticipated. The way we manage our customer experience isn't all that different. Whether launching a test environment, integrating a third-party app into your checkout process, or monitoring a known bug in your mobile application, some online struggle is anticipated. It's the unanticipated struggle, however, that really causes the pain.