Augmented Analytics Making the Difference It Advertises? - InformationWeek

Business intelligence and analytics platform vendors are now providing augmented analytics capabilities that empower citizen data scientists. Specifically, they use natural language understanding capabilities to enable natural language searches and deliver the results using natural language generation. The result is a "conversation" between the user and the system. Augmented analytics tools also come with pre-built machine learning models to empower any user to do single click forecasts, identify trends and trend reversals, anomalies, outliers -- tasks that in the past required involvement from professional data scientists. In short, the opportunities are many, but many enterprises have a way to go before their businesses are truly "insight-driven."