PGA TOUR delves into Artificial Intelligence

PONTE VEDRA BEACH, FLORIDA – Following successful technology launches over the last three years in augmented reality and virtual reality, the PGA TOUR has unveiled Artificial Intelligence (AI) platforms to enhance broadcast and digital storytelling. Among the TOUR's primary areas of focus in AI are a Microsoft-developed Content Relevancy Engine (CRE), a smart video clipping tool and an automated story creator that all utilize data captured by ShotLink powered by CDW. Microsoft has collaborated with the TOUR to develop an application built on Microsoft's Azure cloud that can sift through nearly 20 years of statistical data collected by the TOUR's proprietary scoring system, ShotLink powered by CDW, as well as 80,000-plus hours of video in the TOUR's digital library to provide real-time statistical trends and storylines relevant to the current action. The CRE provides contextual content for television broadcasts and digital properties to enhance fan understanding of competitive situations as they occur. "The PGA TOUR strives to be a leader in sports innovation with a goal of reaching new fans globally," said Steve Evans, SVP Information Systems of the PGA TOUR.