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This new service brings many of the machine learning smarts Amazon has developed in-house over the years to devs outside the company. For now, the service only makes three different tools available, but the plan is to add more over time. The first of these new services under the Amazon AI umbrella is an image recognition service called "Rekognition." It allows you to recognize objects and scenes, similar to services already available from Google, Microsoft and others. The second is Amazon Polly, a text-to-speech service that uses a lot of machine learning smarts under the hood. The third, and probably most important new service is called "Lex."